Wisconsin HOG rally starts Thursday

Bust out the HOG!

“Wisconsin’s state HOG rally starts Thursday in Neshotah Beach, luring rides with parties, rider games and scenic rides.

The event includes everything from vendors, massages, live bands and a horseshoe tournament to state trooper motorcycle skills demonstrations and detailing and roadside assistance seminars. The weekend is loaded with rides, poker runs, drawings and contests. The rally wraps up with a beach party Saturday night.

Registration fee is $50 per bike plus $25 per passenger. For more information, see the rally website.”

(Via .) Dealernews.com

Wisconsin HOG rally starts Thursday – Dealernews

Pre-Release Teaser! Castle X Racewear’s 2012 Men’s Special Edition Switch Groove Jacket & Fuel Groove Pant

Castle Sales (that’d be us!) is excited to announce the impending release of our 2012 Castle X Racewear!


We’d love to release some pics right now – but first – We need our Castle X Facebook Fanpage to hit 3800 Fans before we unveil the high-res image of our newest gear.


If you aren’t a Fan yet (what?) – head over to Castle X Racewear on Facebook and “Like” our page! Once we hit 3800 Fans, we’ll release this awesome shot!


Make sure you tell your friends to Like us too – spread the love! And remember – we have our Castle Streetwear Fanpage too – you should “Like” that page since you’re already on Facebook!


For now…


Live from Internet Retailer 2011: Consumers research online but prefer to buy local

In most things, it’s not “one or the other”, it’s usually a little of both!

“SAN DIEGO — Judging by the sheer number of attendees and exhibitors at the Internet Retailer Convention & Exhibition this year, it would seem as if the end of the brick-and-mortar store is frighteningly near. Each half hour seminar we’ve been to says e-commerce is a behemoth to be reckoned with, growing in Big Bang Theory-like proportions. We’ve overheard exhibitors telling retailers to invest most of their marketing dollars online. Of course, this is the Internet Retailer show, so one would expect e-commerce to be the preferred subject of conversation.

But oneexhibitor revealed to Dealernews that even though e-commerce is growing exponentially, he thinks consumers always will desire the comfort of a brick-and-mortar store.

“Basically, people want to feel connected to a community,” says Ed Stevens, CEO of Shopatron. “The brick and mortar store will always be important.”

Brick-and-mortar has an edge over e-commerce in one main area; people want to “buy local.” In fact, 75 percent of consumers polled by Forrester Research said they actually prefer to purchase goods locally.

“In powersports, manufacturers and consumers need dealers,” Stevens says. “I’m a motorcycle rider, and I need my dealer.”

Though there’s a large group of people who are turning to the Internet to shop, there are still shoppers who will do all of their product research online, then make their purchases in person, in a store.

“So there’s a new type of commerce that we’re seeing,” says Ed Stevens. “It’s not online stealing from offline, but it’s an online-offline hybrid. We’re seeing more growth in that area. It’s growing faster than just pure online commerce.”

To bridge this online/store gap, Shopatron acts as a middleman between manufacturers and retailers. Consumers can research and purchase products directly from manufacturers (Arctic Cat and Kendon are just two of the growing number of manufacturers employing Shopatron). In turn, the manufacturers funnel the orders to the dealers closest in proximity to the person who placed the order. The orders are fulfilled by the retailers in the manufacturer’s network, not the manufacturers themselves

Stevens says that Shopatron has been busy rolling out what it calls the “Five Point Customer Experience,” an upgrade, of sorts, to services already in place. These initiatives include better shopping and customer service experiences, more product information and delivery options, and a stronger community connection. Stevens emphasizes this last part.

“There’s a certain value a customer gets when they get to interact with a member of their own community in a transaction,” Stevens says. “We’d rather interact with people in our community than with a faceless computer.””


(Via .) DealerNews.com

Live from Internet Retailer 2011: Consumers research online but prefer to buy local – Dealernews

ESPN Announces 2012 Winter X Games Dates!

ESPN announced Wednesday that the 2012 Winter X Games 16 will be held January 26-29 in Aspen, Colo. and the Winter X Games Europe 2012 will be held on March 14-16 in Tignes, France. Specific competition venues and event schedule will be announced at a later date.

Read the full post @ ESPN.com

Sign up here to stay current with Castle X!


Snow Catalog Motorcycle Catalog


Facebook Twitter YouTube Instagram Pinterest Snapchat
Online Payments